Applying for a contest organized by the BIE (Bureau International Expositions), we proposed a visual identity for the Thematic International Exposition Buenos Aires Argentina 2023, whose theme was “Creative Industries in Digital Convergence".
As demanded, it was important to consider the concept of “new world" and “young continent" in relation to creativity. It was expected that the visual identity had a global attribute but including a Latin stamp.
The visual identity proposed refers to Andean looms, the first visual text supports and fundamental media for the Latin culture, and also to the pixels that compose the digital environment. From different element combinations, we wanted to encourage people to be creative: to imagine innovative connections and create something new.